AdWords and Bing Ads tools runs an auction every single time it has an Ad space available on a search result page (SERP). Each auction decides which Ads will show at that moment in that space. Your bid puts you in the auction, which is called CPC (Cost Per Clicks).
Internet ads tool gives you several ways to bid for your ads, depending on what matters most to you and your business. Advertisers focus on clicks, impressions, conversions, or views (video ads).
Maximize the Clicks is an automated bid strategy. It’s a simplest way to bid for clicks, First we have to set a daily budget and the AdWords tool automatically manages the bids to bring you the most clicks possible within your budget. Manual CPC bidding lets you manage your maximum CPC bids yourself.
CPC bidding gives you these choices:
- Automatic bidding: This is the easiest way to bid. Set a daily budget and let the tool adjust your CPC bids to bring you the most clicks possible within that budget.
- Manual bidding: Take full control of your CPC bids. Manual bidding lets you set bids at the ad group level or keywords or Ad placements. Here, you’re bidding just what you want for the clicks that mean the most to you.
Isak