Social media marketing (SMM) is comes under Digital marketing or Internet Marketing. Including content creation & posting, create and sharing graphical images, videos and many more to get more followers and achieve branding goals. Before start with the Social Media Marketing, decision of content type and best Social Media Website which is completely acceptable for the objective and plan. Each social media sites having different concepts and creation of strategy also changes based on the social media websites.
If you are a Digital marketing professional, I am sure that you will be aware of the selection of social networking platforms based on the objectives. The below list which I have been created based on the maximum users & Alexa rank in Global and Local. Local rank shows the maximum users country name. The “Sites Linking In” count shows the number of sites that Alexa found that link to this site.
Facebook, Inc. is an American online social media and social networking service company. It is based in Menlo Park, California. Its was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Create an account or log into Facebook. Connect with friends, family and other people you know. Share photos and videos, send messages and get updates. CEO is Mark Zuckerberg, Headquarters located in Menlo Park, California, United States.
| URL | https://www.facebook.com/ |
| Alexa Traffic Rank | 3 |
| Traffic Rank in US | 3 |
| Sites Linking In | 5,153,507 |
WhatsApp Messenger is a freeware and cross-platform messaging and Voice over IP service owned by Facebook. The application allows the sending of text messages and voice calls, as well as video calls, images and other media, documents, and user location.
| URL | https://www.whatsapp.com/ |
| Alexa Traffic Rank | 53 |
| Traffic Rank in INDIA | 17 |
| Sites Linking In | 16,376 |
YouTube
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste. YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries. Presetn CEO is Susan Wojcicki. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
| URL | https://www.youtube.com/ |
| Alexa Traffic Rank | 2 |
| Traffic Rank in CHINA | 2 |
| Sites Linking In | 1,970,764 |
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. Create an account or log in to Instagram – A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Developed by Facebook, Kevin Systrom and Mike Krieger. It has recieved Shorty Award for Apps and Nominated for Teen Choice Award for Choice Social Network
| URL | https://www.instagram.com/ |
| Alexa Traffic Rank | 16 |
| Traffic Rank in INDIA | 10 |
| Sites Linking In | 1,541,906 |
Twitter is an American online news and social networking service on which users post and interact with messages known as “tweets”. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Chinese, Japanese, and Korean.
| URL | https://www.twitter.com/ |
| Alexa Traffic Rank | 11 |
| Traffic Rank in US | 7 |
| Sites Linking In | 3,936,583 |
Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members. Reddit gives you the best of the internet in one place. Get a constantly updating feed of breaking news, fun stories, pics, memes, and videos just for you. Present CEO is Steve Huffman.
| URL | https://www.reddit.com/ |
| Alexa Traffic Rank | 17 |
| Traffic Rank in CHINA | 6 |
| Sites Linking In | 337,843 |
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others. LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. 500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities. CEO is Jeff Weiner, Headquarters located in Sunnyvale, California, United States. And the Parent organization is Microsoft Corporation.
| URL | https://www.linkedin.com/ |
| Alexa Traffic Rank | 26 |
| Traffic Rank in US | 9 |
| Sites Linking In | 1,417,672 |
Pinterest, Inc. is a social media web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos. The site was founded in 2010 by Ben Silbermann, Paul Sciarra, and Evan Sharp. Present CEO is Ben Silbermann.
| URL | https://www.pinterest.com/ |
| Alexa Traffic Rank | 70 |
| Traffic Rank in US | 27 |
| Sites Linking In | 1,493,460 |
Meetup
Meetup is a service used to organize online groups that host in-person events for people with similar interests. Meetup was founded in 2002 by CEO Scott Heiferman and four co-founders. It was popularized by Howard Dean’s 2004 political campaign. Find Meetups so you can do more of what matters to you. Or create your own group and meet people near you who share your interests.
| URL | https://www.meetup.com/ |
| Alexa Traffic Rank | 963 |
| Traffic Rank in US | 346 |
| Sites Linking In | 34,049 |
Tumblr
Tumblr is a micro-blogging and social networking website founded by David Karp in 2007 and owned by Verizon Media. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs. Bloggers can also make their blogs private. Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It’s where your interests connect you with your people.
| URL | https://www.tumblr.com/ |
| Alexa Traffic Rank | 67 |
| Traffic Rank in US | 43 |
| Sites Linking In | 867,791 |
Snapchat
Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. Initial released on September 2011. Available in different launguages. Can be used for both iOS and Android device. Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life’s more fun when you live in the moment!
| URL | https://www.snapchat.com/ |
| Alexa Traffic Rank | 4,555 |
| Traffic Rank in US | 1,963 |
| Sites Linking In | 9,020 |
Telegram
Telegram is a cloud-based instant messaging and voice over IP service developed by Telegram Messenger LLP, a privately held company registered in London, United Kingdom, founded by the Russian entrepreneur Pavel Durov and his brother Nikolai. Initial released on August 14, 2013. Available in different languages. Private. Telegram messages are heavily encrypted and can self-destruct. Cloud-Based. Telegram lets you access your messages from multiple devices.
| URL | https://www.telegram.org/ |
| Alexa Traffic Rank | 361 |
| Traffic Rank in INDIA | 299 |
| Sites Linking In | 1,402 |
Quora
Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions. Its publisher, Quora Inc., is based in Mountain View, California. Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers. Founded in June 2009 by Adam D’Angelo & Charlie Cheever. Present CEO is Adam D’Angelo (Since Jun 2009), Headquarters located in Mountain View, California, United States. And this website and app is available in different languages.
| URL | https://www.quora.com/ |
| Alexa Traffic Rank | 85 |
| Traffic Rank in INDIA | 48 |
| Sites Linking In | 14,104 |
Google+
Google+ (pronounced Google plus) is a Google social networking platform. Google+, sometimes written as Google Plus or simply G+, is an Internet-based social network owned and operated by Google. The network launched in June 2011 in an attempt to challenge other social networks such as Facebook and Twitter and it is designed to link Google’s products like YouTube.
Google+ started showing notification on the every account saying that, “On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts”. After years of considerations, Google Company finally made this decision and accepted that Google Plus failed to gain such an engagement that the company had expected.
| URL | https://plus.google.com/ |
| Alexa Traffic Rank | 1 |
| Traffic Rank in INDIA | 1 |
| Sites Linking In | 2,520,616 |
Blogging
Everyday there are more reasons for companies to use blogging platforms for their social media repertoire. Platforms like LinkedIn creates an environment for companies and clients to connect online.
to ensure having the advantage in a business-consumer relationship, businesses have to be aware of four key assets that consumers maintain: information, involvement, community, and control.
Isak
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