Web analytics is the measurement, gathering, analysis and reporting of website performance data for purposes of understanding and optimizing website usage. However, web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the efficiency of a website.
Web analytics applications can also help companies to measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign. Web analytics tool provides information about the number of visitors to a website and the number of page views, visitors flow, geographical location of views, for which pages visited and spend time in website etc. It helps measure the traffic and popularity trends which is useful for market research.
List of Top 30 Website Analytics Tools
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