Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural/un-paid/organic” search results. There are 2 methods in SEO which are
- On Page Optimization
- OFF Page Optimization
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| How Search Engine Optimization (SEO) Works |
On-Page Optimization (Onsite)
- Basics of website editing for SEO
- Usability and user experience analysis of Website
- Website Structure and Navigation Menu Optimization
- File name Optimization
- Title Tag Optimization
- Keywords
- Keyword Density Analysis
- Keywords Research in Various Search Engines
- Meta Tags
- Meta Tags Optimization
- Headers Optimization
- Optimizing SEO content
- Page Speed Optimization
- Anchor Links Optimization
- Header optimization
- Footer Optimization
- Header optimization with tag line or catch line
- Creating an HTML and XML sitemaps
- URL Rewriting Techniques (301, 302)
- Canonical / 404 Implementation
- HTML Validation using W3C
- Major search engines and directories
- Google Page Rank optimization
- Website Architecture
- Creating Robots file
- Image tag optimization
- Importance of Images in websites
- Anchor Text optimization
- Google webmaster tool activation
- Google Analytic tool activation
Off Page Optimization
- Submission to search engines
- Local marketing of business on local sites.
- Google business listings & mapping
- Promoting Subsequent pages of the website
- Black Hat / White Hat / Grey Hat SEO (If necessary)
- Social Bookmarking
- Local Business Listing
- Using Blogs for SEO
- Blog Commenting
- Submission to Relevant Directories
- Linking Building Methodology (Free Links/Paid Links)
- Directory Submissions
- Blog Submissions
- Classifieds submissions
- Forum Submissions
- Forum Signatures and Commenting
- Press Releases submissions
- Video Submission & optimization
- Article Submissions
- Use of Social Media Optimization Techniques
- RSS Feeds Submissions
- Tracking Page Ranks
- Question and Answers
Reports:
- Complete details of work done report.
- Website & Keyword position Analysis in various search engines
- Complete details of Website status
- Visitors Report
- Geographic Report
- Traffic sources Report
- Keywords ranking status and many more.
Isak
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