Types of Marketing Methods and Channels Update

Attention Marketing – This is simply communicating your message to grab attention – whether it is in a headline, an email subject line, the first paragraph of your article, the first words in a radio or TV ad.

Affiliate Marketing – Affiliate marketing is primarily about two things: (1) acquiring traffic, and (2) converting that traffic. Affiliate marketers typically focus more of their time on the conversion rate/click-through rate side of things.
This method rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

Alliance Marketing – Alliance marketing is marketing activity undertaken by more than one entity, jointly to promote and sell a concept, product or service which has benefit to all the stakeholders.

Ambush Marketing – This strategy is used by advertisers to capitalize on and associated themselves with a specific event without the payment of any sponsorship fee, thereby bringing down the value of sponsorship.

Call to Action (CTA) Marketing – CTA is a part of inbound marketing used on websites in the form of a banner, text or graphic, where it is meant to prompt a person to click it and move into the conversion funnel, that is, from searching to navigating an online store to converting to a sale.

Article Marketing – This is a type of advertising in which articles are written related to the business’ respective industry.

Cause Marketing – This method links a company and its products and services to a social cause or issue.

Content Marketing – The term is an umbrella term that encompasses all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.

Conversation Marketing – This is about selecting and conversing with your public. It’s a two-way dialogue between you and your audience. This makes use of more interactive media. You deliver a message. Your audience responds.

Digital Marketing Solutions– With regards to the Internet, this is the promoting of brands using all forms of online or digital advertising channels to reach consumers. This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

Email Marketing – A form of direct marketing which uses electronic mail (email) as a means of communicating messages to an audience.

Performance Marketing – This is online advertising using ad placement based on search engine queries, where the advertiser only pays for advertising when someone clicks on the ad. The method refers to Pay-per-click (PPC), Some other channels like Pay-per-View  (PPV), or Pay-per-Lead (PPL).

Relationship Marketing – With a prospect, there is a warm-up period where you allow them to get to know, like and trust you. This method also focuses on customer retention and satisfaction in order to enhance relationships with existing customers to increase loyalty.

Search Engine Marketing (SEM) – A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of Search Engine Optimization & paid placement.

Social Media Marketing – Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks and Branding Company names & Products.

Video Marketing – Online videos integrated into websites can help reduce visitor bounce rates. Most people would rather watch a video than reading. If your company, products, or service require explanation, a video will enable get your audience to respond with greater force.

Viral Marketing – Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages.